Insurance Direct Mail Response Rates. For comparison, email has a 1% response rate to a house list. From 2006 to the present, house list response rates grew by 173% while prospect lists enjoyed a 194% bump.
From 2006 to 2020, mail volume dropped from 213 billion pieces down to 120 billion in 2020. It also runs laps around any other channel, even if you combined the response rates of all of them. Direct mail response rates took a tremendous leap in 2016 with a 5.3% response rate to house lists and 2.9% to prospect lists.