Insurance Direct Mail Response Rates. For comparison, email has a 1% response rate to a house list. From 2006 to the present, house list response rates grew by 173% while prospect lists enjoyed a 194% bump.
Direct Mail Response Rate PostGrid from www.postgrid.ca
From 2006 to 2020, mail volume dropped from 213 billion pieces down to 120 billion in 2020. It also runs laps around any other channel, even if you combined the response rates of all of them. Direct mail response rates took a tremendous leap in 2016 with a 5.3% response rate to house lists and 2.9% to prospect lists.
Our talented team of graphic. It also runs laps around any other channel, even if you combined the response rates of all of them. 62% of consumers who responded to direct mail in the past three months made a purchase.
According To Jwm Business Services, A.5 To 2% Return Rate Is About Average For A Direct Mail Marketing Campaign.
In fact, you can add their name alone for a 135% response rate increase. The response rate is simply the percentage of your mailing quantity that responded to your mailing. In addition, the average response rate for a prospect list is 4.9%.
To Set A Benchmark For Your Campaigns, Find Out.
The quality of your mailing list, 2. Direct mail response rates can vary based on industry and type of direct mail. It may surprise you, but direct mail has a higher response rate than email, and the response rate has doubled since 2010!
Adding A Name And Another Piece Of Personal Information Can Improve The Response Rate By 500%.
A typical response rate for long term care direct mail leads is around.5%. When it comes to insurance, direct mail is all about customer acquisition. The average direct mail response rate for prospect lists was 4.9% last year.
We Are Trying To Factually Identify Direct Mail Response Rate Trends For The Auto Insurance Industry, And Map Where Our Client Stands Versus The Competition.
By leveraging these techniques, marketers can increase efficiency and eliminate waste. Adding a name to your direct mail piece can increase response rates by 135%. We see tiny response rates when we are selling relatively expensive, complex products.
