Insurance Company With Blue Ocean Strategy. In the 1890s, the horse and buggy was the primary mode of transportation. A final risk of blue ocean strategy is that it can lead companies to oceans that are blue for a very good reason.
The blue ocean strategy, as a competitive source, can identify the potential of the companies and win them in the competition. The research is a descriptive study using a questionnaire survey. The key to success is to find a new market by creating new demand for those customers who never thought of buying a health insurance before.
