Chain

Insurance Industry Value Chain. A new generation of customers expects individualization, responsiveness, integration, and seamless experiences. 6 / modernizing the insurance value chain:

An ongoing ‘fight for the customer.’ insurtechs are driving digital innovation and disruption in the industry, with investments in insurtechs worldwide growing from $1 billion in 2004 to $7.2 billion in 2019 to $14.6 billion in 2021.more than 40 percent of insurtechs are focused on the marketing and distribution segments of the insurance value chain (exhibit 3),. The industry faces product commoditization and a lack of relevance with younger customers. Trust is at the heart of the guarantee.